I played a key role in shaping Quire's visual identity, creating visually compelling assets for branded projects. This included crafting illustrations, animations, and even bespoke customer gifts. Additionally, I recognized the importance of brand voice consistency across all platforms. By taking the initiative, I partnered with the marketing team to ensure a cohesive voice in social media posts and weekly content. This collaborative effort contributed to a remarkable 3x increase in followers across our social media platforms.